Association of Mental Health Providers

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MHSP & EDP Webinar Series #1 – Marketing 101

Webinar Date: Wednesday 21 April 2021
Delivered by: Georgie Rhodes

WEBINAR TOPIC: Marketing 101

Delivered by Deloitte – a private sector partner from the Mental Health Sustainability Programme

This webinar will address:

1. The fundamentals of what digital marketing is

2. An introduction to the customer journey and media channels

3. The importance of Search Engine Optimisation (SEO) and how to manage digital marketing spend

Attendees will leave with:

1. A shortlist of essential advice on digital marketing

2. An understanding of best practice for marketing budgeting

3. An understanding of the value of search as a discovery tool

If there are any issues with the video, or you have questions on the content, please contact

Please note: The information/answers/advice in the webinar by any members, the Association or Deloitte are given in good faith. Resource links will be made available and are best to check nuances of situations and to clarify specific points made.